Tuesday, June 28

LIVA Toyota Launches Small Car At A Price Of Rs 3.99 Lakh

Toyota Launches Small CarJapanese automaker Toyota has launched the Monday Etios Liva small car in India, priced at Rs 3.99 lakh-Rs 5.99 lakh (ex-showroom, Delhi). Toyota brand to launch a competition test on the compact car segment, which forms a large chunk of Indian automotive industry.

The entrance to Liva is expected to heat of battle earlier in the decisive segment crowded, currently dominated by Maruti Suzuki Swift. Hyundai i10 and i20, Figo Ford, Chevrolet Beat the other candidates are priced between Rs 3.55 and Rs 6.36 lakh lakh.

With Liva, we are now a full manufacturer in India offering a wide range of products of the luxury SUV Prado in Liva compact car which is a very useful stylish and dynamic, Toyota Kirloskar Motor (TKM) Director General Hiroshi Nakagawa said after the launch. Toyota presence in India through a joint venture with Kirloskar Group.

Last year, Toyota has successfully launched Etios, Liva sedan version in the country. The long wait for the sedan and to meet the expected demand for Liva, Toyota will increase production of its second plant to 70,000 units to 1,20,000 units next year. The automaker is currently producing about 6,000 units and Etios Liva per month and the number will increase to 8000 units per month of September.

The company aims to sell 60 000 units and Etios Liva, and in 2011, Liva, representing more than 20,000 units, Mr. Nakagawa said.

TKM invest Rs 3200 crores to set up its second plant in Bangalore with an initial capacity installed 70,000 units per year and expand its total production capacity to 2.1 lakh units next year. Its first plant is located in Bangalore.

In addition, TKM is the creation of a gasoline engine factory in Bangalore, which will go into production in 2012. After this, the localization of the level of Etios Liva and is expected to rise 90 percent to about 70 percent currently. The company is also building another plant gear box with a capacity to produce 2.5 lakh units annually and will be introduced in mid-2013.

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