Facebook Has Ybrant Digital Quality Control Center

Ybrant Digital, the global digital marketing company, announced Tuesday the Center for Quality Control Facebook (QCC), a new technology to comply with the latest rules for advertising on Facebook applications.

The CCQ is built on AppNexus, advertising platform for real-time advertising networks, platforms, applications and other online advertising companies, and is designed to protect the user experience and ensure that only the most relevant ads are displayed and acceptable to visitors. Ybrant CCC is an attractive proposition for publishers interested in the inventory screen quality management applications in Facebook creative. Offers a "plug and play" solution for Facebook application publishers, allowing them to immediately adapt to the new configuration of the Facebook Ads.

Facebook new quality control regulations for advertising published in December 2010, and described the conditions for display ads on Facebook applications. Under the new requirements, users can remove ads and comments on the reasons for doing so. As some of the older applications rely on ad networks for a stable and high volume of ads, innovative solutions into networks to comply with these guidelines is essential.

"Facebook has designed its advertising system around the principles of authenticity and quality that advertisers must share to be included in the Facebook social ads," said Jacob Nizri, President Ybrant digital. "Facebook has decided to apply the highest standards in the inventory to show their operators and standalone applications and digital Ybrant AppNexus were able to quickly find a technological solution very efficient."

With the technology available via the platform AppNexus Ybrant now digital overlays an X in the upper right of each creation, so a Facebook user to close the ad and mark it. The user is then asked to answer a brief survey is voluntary whether they found the advertisement "unimportant", "insulting", "misleading", "repeat" or "other." These consumption data value is then sent to Facebook and Ybrant Digital QCC and eventually shared with advertisers for the valuable feedback that can directly improve the announcements to come.